Welcome to the All New williamjoseph.net

If you read through this website you will be rewarded: not with money, fame or enhanced spirituality (ok maybe a bit of that) but with a true understanding of what William Joseph is about and why we do things the way we do.

First of all, if we may 'climb aboard our soap box for a moment,' we feel there is far more to being an exceptional company than simply finding an overseas factory and plastering your logo all over some miscellaneous sundry items. If it were that easy, then everybody would have a great company and as we all know that simply is not the case.

Great companies are not determined by the size of their market or by their advertising budgets. They are the byproduct of a group of people who are passionate about making innovative and useful products, combined with a sincere desire to service the customers who use them.

With this knowledge as a road map, we have grown into one of fly fishing's leading brands. This has not happened because we are smarter or prettier, (well maybe a little prettier) it is the result of spending the last eight years trying to make the sport we love even more enjoyable than it already is.

Yes that little statement brought a tear to our eye as well, but what the hell does it have to do with fishing? Actually nothing, however, we truly believe that a company's culture and attitude holds as much weight as the products it sells. We thought if you knew a bit about that culture and attitude you will also know, that anything you buy bearing the William Joseph name, will be the finest of it's kind. We unconditionally back this statement up with the best warranty in the industry.

So next time you are looking at your favorite rod, reel or accessory, take the time to notice which companies are pushing the limits. Which ones are sticking out their necks to try and improve our sport, and which ones are spineless and unwilling to do anything, (except what is easy). Then ask yourself where is your money best spent?

The following pages take 'sticking out your neck out' to the next level. The products you will see represent the absolute best we are currently capable of producing. These new products are the culmination of three years of intense work to try and bring to market equipment that makes you more organized, more comfortable and most importantly a more effective angler. So kick back, grab a cup of joe and compare what goes into a William Joseph product. We think you will find, as we have, nothing even comes close.